Selling 101

Why Sell Through JohnHart Real Estate?

While today's seller's have many options available to them, we belive that through our pursuit to create a better experience for our clients, we have also created the ultimate system for selling property.

Closing Your Sale the Right Way

Make a Plan

As with most business operations, you will need to draft a plan. Separate your wants from needs to direct your attention towards the most essential steps. In addition, your plan will need to cover moving costs and where you are planning to move.

Research

Start examining other listings in your area through physical inspection and online browsing. Don't hesitate to contact local agents for more information. Be careful, most agents will ask you to sign a contract prior to talking with you. You have the right to refuse.

Understand

No two real estate markets are the same. Each area maintains a unique culture which attracts specific kind of buyers. Develop an understanding of your neighborhood's buyers' potential and what marketing areas will attract you more offers.

Estimate Costs & Profits

Will you make profit?
How much are you expecting? In most cases, careful planning can change loses into gains. There is no need to in-debt yourself. Make sure to discuss possibility of profits or loss with your accountant.

Prepare

When you visit any store, you will avoid any of those which look untidy or dirty. Similarly, your property needs to be cleaned in order to attract potential buyers. Simple touch-ups will help your property look well, while renovations will help your property excel beyond the competition.

Market

Time to bring out the camera. Simple written description is not enough. In our visual time, buyers demand color-rich marketing flyers with photos showing both exterior and interior of your property. If you enter into a listing agreement, ask your agent to list your property on various websites in addition to traditional multiple listing services.

Review & Audit

Give every offer an equal opportunity. A useful measure for a good offer is attached documents. Buyers represented by agents are usually better potential buyers because their agents had already prepared them for offer making. Audit all the required paper work to ensure no legal liability fallout as a result of negligence.


Real Estate Selling Tips

Hiring a qualified licensed real estate agent will shorten your listing period and simplifies the process even further. In addition, real estate agents utilize their knowledge and experience to make you avoid legal liability.

1 Property Sign
2 Multiple Listings Service (MLS)
3 Professional Photography
4 Virtual Video Tour of Property
5 Personal Website of Property
6 Email Campaigns

If your agent doesn't immediately list off the items above when you ask him how he plans to market your home, then you should be running in the other direction. Sure, you can just throw it on MLS and you will probably get an offer or two but you don't want a couple offers, you want a lot.

Read: 5 Questions to Ask your Agent


Enhanced Marketing Techniques

The JohnHart Mobile is part of our Enhanced Marketing Techniques, or EMT.

The JohnHart Mobile is used to promote office listings and short sales through active marketing and property preparation. Before conducting any open house, the JohnHart Mobile is sent to the neighborhood to post signs and advertisement material in order to attract potential buyers. In addition, the John Hart Mobile is equipped with the latest technology allowing up-to-instant promotion of our listings on the internet, social networking and local real estate brokerage firms.


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