1. Do they have an assistant or transaction coordinator?
Be very wary of any agent/broker who thinks they can go it alone, or with the help of one person!
If this property is marketed the way it should be there is no way one or two people could handle the amount of showings, emails, calls, offers, and requests, that are going to come pouring in! Something will get lost in the chaos and often it is an offer that moves on to another property.
2. How do they plan to market your property?
If they don't immediately list off:
- Property Sign
- Professional Photography
- Virtual Video Tour of Property
- Personal Website of Property
- Email Campaigns
...then you should be running in the other direction. Sure, you can put a sign up and put it on MLS and you will probably get an offer or two but you don't want a couple offers, you want a lot.
3. Where are they going to syndicate your listing?
If they look confused and mentioned anything about online marketing in the last answer then they don't know what they are doing.
Having a property website is not enough. This website needs to be submitted to every real estate website out there. Buyers are no longer going through agents; they are going to sites like Zillow.com and Trulia.com. If your listings aren't on all of these sites buyers won't see your property.
4. How do they manage their listings?
Do they have a CRM (Customer Relationship Maintenance software)?
If they don't then you can be certain their contact list is not as long as it should be, their offers are not monitored as well as they should be, their buyers are not followed up on as often as they should be, and they subsequently will not be able to sell your property for as high as it should be.
5. What makes them different from the next agent down the line?
Listen to what they say carefully. In real estate everything must be prepared ahead of time.
You will be able to tell if they prepared for this conversation based on their answer. If they scramble, and put together a sentence that is weak how do you think they will be at the negotiating table?
When you have questions, JohnHart Real Estate will give you answers that you need whether you're a first time homeowner, selling your property or avoiding a foreclosure.
Pick up the phone and give us ring.